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24% of Diageo net sales.


10,000 talented people work in our Europe business.


We export 27 million cases of spirits from Europe to the rest of the world each year.


For reporting purposes we include Turkey, Russia and Greenland into the region we refer to as Europe.

% of net sales by market

Region Performance
Europe 20.6
Turkey 2.5
Other (principally Travel Retail) 1.0

Split of net sales by market.

Our key brands

We are the largest premium drinks company in Europe with world-leading brands, including Guinness, Smirnoff, and Johnnie Walker.