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20% of Diageo net sales.


Asia represents a third of global alcohol consumption.


Asia is the world’s largest Total Beverage Alcohol region with £100bn in sales.


We group the countries in Asia Pacific into six main markets.

% of net sales by market

Region Performance
Australia 2.6
North Asia 2.1
South East Asia 2.4
Greater China 3.6
South East Asia 2.6
India 8.1
Travel Retail Asia and Middle East 1.9

Split of net sales by market.

Our key brands