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13% of Diageo’s net sales.


Our Water of Life programme has reached more than 10 million people in 18 countries in Africa since 2006.


We source 73% of agricultural materials locally in Africa for use by our African markets.


We group the countries in Africa into four main markets.

% of net sales by market

Market Performance
East Africa 4.8
Africa Regional Markets (ARM) 3.7
Nigeria 2.6
South Africa 2.4

Split of net sales by market.

Our key brands