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Our DRINKiQ programme aims to raise the 'collective drink IQ' by increasing public awareness of the effects of alcohol and supporting responsible drinking.

man reading pamphlet

DRINKiQ is a global resource to help people make responsible choices about drinking – or not drinking. The programme is delivered through training and providing information and practical advice online.

Our website,, is available in 12 languages and 25 country sites. In 2015 our training courses reached more than 37,000 people, including hospitality industry trainers, students, traffic police, bus drivers, members of the lifestyle media and professional sports clubs.

We've developed specific modules for women, drivers and bartenders. We measure and evaluate the impact of our courses to ensure that they raise awareness of key facts about drinking and that participants are confident about sharing this knowledge with colleagues and friends.

DRINKiQ is part of a wider approach to meeting our 2020 targets to reach one million adults with training materials that will enable them to champion responsible drinking.


Man reading DrinkIQ pamphlet

Keeping responsible drinking moving with the traffic police in Thailand

In Thailand, our Diageo Moët Hennessy business is finding innovative ways to get DRINKiQ's message on the road – by working with the traffic police.