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Stakeholder engagement

We want to understand the expectations, needs and concerns of anyone who is affected by what we do and where we operate. This means listening to our stakeholders and learning from what they tell us.

Inside Guinness Brewery

For us, everyone who is affected by our business, and everyone who affects it, is a stakeholder. Our stakeholders range from employees to investors to corporate partners, and from consumers to communities, farmers and governments.

We actively engage stakeholders at both local and global levels.

At a local level, employees across our business engage their colleagues, local governments, customers, media and community groups on issues of immediate concern to them.

At a global level, we talk to investors, customers, suppliers and multinational organisations such as United Nations agencies and NGOs.

Programmes by stakeholder group

The table below sets out each stakeholder group and gives examples of how we currently engage them on all issues, including sustainability and responsibility questions.

Stakeholder group

Programme

Investors

  • Annual Report
  • Formal annual general meetings
  • Meetings between investors, senior leadership, and investor relations team
  • Conversations between investors, sustainability and responsibility team, and investor relations team
  • Annual investor audit
  • Online communications
  • Investor conferences
  • Investor road shows
  • Annual CDP (formerly Carbon Disclosure Project) submissions
  • Indices such as the Dow Jones Sustainability Index

Employees

  • Employees' Values Survey
  • Team meetings
  • Employee intranet/newsletters
  • Forums
  • #proudofwhatwedo
  • Special society/environmental events, e.g. Earth Day

Consumers

  • Consumer carelines
  • Formal market research
  • Brand and corporate websites
  • Social media
  • Product information on packaging

Government/regulators

  • Briefings and direct meetings
  • Multi-stakeholder forums

Local community organisations and NGOs

  • One-to-one meetings or conversations
  • Multi-stakeholder forums
  • Annual reviews
  • Ongoing partnerships

Farmers

  • One-to-one meetings or conversations
  • Open days
  • Field and factory visits
  • Workshops with value-chain partners
  • Connecting farmers with finance and agri-business partners
  • Radio and television programmes in Africa

Other commercial partners

  • Annual customer survey
  • 'Top-to-Top' meetings between senior executives from Diageo and our customers
  • Third-party supplier audits
  • SpeakUp helpline
  • Responses to customer requests for sustainability information